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March 2009

March 31, 2009

In Which I forget to mention something awesome


Almost forgot after posting Jason's job search examples of another geeky form of networking I saw at a convention, and it's worth a quick blurb.

Forget your business card - try a trading card.

This gentleman I had the pleasure to meet was part of a cosplay group.  Each member had a trading card made of themselves, with business-card style summaries and contact information.  This was used for fan networking, but it would obviously be no problem to make businesslike versions.

I could see such "fannish" cards being useful for some forms of networking:

  • If you were networking with fannish people or those that would appreciate it.
  • If you could make sure the card was professional enough for what you were doing while still being "geeky"
  • If you can make it financially viable.


Now he was fortunate enough to get a discount from a friend.  I checked on custom trading cards and they're not exactly cheap.  So I'd think if one gets a set it would be for a special occasion or to use for specific targets to impress them.  Then again I'm a hideous cheapskate.

Keep it in mind.

-  Steve

Links of the Day, March 31, 2009

Publishing

Sun-Times Media, parent company of the Chicago Sun-Times, has filed for Chapter 11. No real surprise there, given that the paper had been said to be on rough ground for awhile. The company says it's got enough cash to keep working for awhile, though, so this doesn't mean it's going to fold. So now both the Sun-Times and its arch-rival, the Chicago Tribune, have filed for bankruptcy, and it's probably safe to say only one of the papers is going to survive in the end - two-paper cities are on the endangered species list nowadays.

Da Capo Press mines green from vegan cookbooks: A look at how identifying and superserving a very specific target audience can help you reap profits. Da Capo Press, which has been around for awhile, is defying the economic downturn by serving an audience with very specific needs that they can't find easily in the mainstream marketplace. An important lesson for anyone starting up a business - or looking to turn one around. 

Anime/Manga

Kadokawa Shoten has set up its own gaming subsidiary. Given the close synergy between anime and games that has always existed, I'd say we may see more companies going the Kadokawa route in the future, rathe than leasing their product to third parties (and reducing the possibility of a good anime resulting in a poorly-received game, as was the case with Fullmetal Alchemist). More quality anime games being produced in Japan will also increase the chances of them being released stateside.

Video Games

So, is Sony cutting the price of the Playstation 3? No, instead, it's dropping the price of the Playstation 2 to 99 dollars. The move is, quite frankly, a bit baffling, considering that the Playstaton 3 still needs to stay competitive in a gaming marketplace where its competitors are under $300. Is it a way to appeal to recession-strapped families looking for an affordable video game system for the kids? Is it a stunt preceding the real announcement, a price drop for the PS3? The company will definitely merit careful watching for the next week or so.

Game companies face tough economic choices: The large amount of free and low-cost games on the Web limits how high game companies can set prices, making it harder to recoup costs. This is something that's only going to continue to be an issue as time goes on - free gaming isn't going away, especially free MMOs. What gaming companies have to do is to offer truly compelling product, an experience that free games can't match, something worth paying the extra money for - and then, they have to make sure it's marketed and promoted in a way that puts across to the public that these games are unmissable.

In the gaming industry's version of AIG, executives of Midway are taking heat for bonuses given to executives. While this doesn't have the same impact as using the public's money to allow exects to fly around in private jets and hire celebrity designers to redecorate their offices, it's still pretty irritating in light of the workers at the gaming company that have lost their jobs because of corporate greed. It becomes especially vexing when one thinks of the media and gaming companies where top-level bosses have sacrificed raises and bonuses to keep their workers on the books.

Technology

Google has set up a $100 million venture fund to invest in startup operations. There couldn't be better news for entrepreneurs in the tech field. Google is a company that loves to take chances (look at the Android) and one can look for them to help out other new companies that have the same adventurous spirit as them. Investments will also range from tens of thousands to several tens of millions, so beneficiaries can count on generous support. Nice to see a company that grew itself from the ground floor up reaching out to help others in these tough times.

Social Networking

Facebook almost broke even last year - And expect them to do more than that in the future. The company has pulled ahead to  lead the pack in the booming social networking field, and they are rapidly becoming part of the mainstream American fabric - their appeal goes far beyond the geek audience, encompassing grannies who want to share the kids' pictures, families posting stories of their Disney World trip, etc. The cost of running the site is high, but its advertising - including some experimental ad programs - should eventually make up for it. (And if you can come up with new ways for them to make money, Facebook would be very glad to hear them). 

- Bonnie

March 30, 2009

Now THATS having it together!

I've discussed GDC in recent posts, but there's one person I haven't discussed - not a famous person, not a well-known name (yet), but a student named Jason.  His blog is here.

Jason's an acquaintance of mine, and we hung out at GDC for awhile and networked - and Jason was an example of having his networking skills in serious order.  I learned a few things from him, and I wanted to share what impressed me:

  1. He had his own website - a great job of personal branding and central location.
  2. He'd started to leverage social media like linkedin.com and twitter.
  3. He had his video resume (showing his graphics, development, and video work) on his PSP.  Literally he could whip out his PSP and show somebody his work. (I may use this idea myself).
  4. He had his resume at the ready.
  5. He had a portfolio he could customize by shifting around the files in a 3-ring binder.
  6. His portfolio included "hobbyist" work that showed off other skills - in good order, showing off his professionalism.
  7. His business cards were two sided - one for contact info, one for skills.  He left extra whitespace on the card to give people space to write.


That's having it all together.  I think of myself as a reasonably good and informed networker, but Jason taught me some lessons (the two-sided business cards and the PSP especially).  I also loved the fact it was purely progeek - from the PSP display to his game-FAQ writing examples - all professionally done.

Someone out there want to hire this guy?  I've already got someone I know talking to him, so he may go fast . . .

And for those of you reading, if you think you've got an impressive way of marketing yourself, let me know.

- Steve

Some job search resources

A discussion at Jibber Jobber on a lame job search site list yielded two good lists of tools and tricks I wanted to share:


Both are a definite go.

Links of the Day, March 30, 2009

Job Market

More states see jobless rates top 10 percent - Michigan, South Carolina and Oregon currently have the highest jobless rates in the country, while the lowest one is in Wyoming. Not only is this a sobering reminder that we're not out of the recession woods yet, but it points out the reality that you may have to consider moving in order to pursue your career goals if you're in one of the areas hardest-hit.

The Five T's of the Workplace: An analysis of the ideal jobs for members of the creative class, which are, according to Creative Class.org, Talent, Tolerance, Technology, Territorial Assets, and Tension. The last one may not be one you'd expect to hear, especially in a vision of a "utopian" work environment, but it makes sense: A certain amount of tension is necessary as a motivator, to get people to deliver on time and to excel. It's only when the tension gets out of hand and becomes stressful that the workplace becomes undesirable. 

Anime/Manga

Funimation has cut a deal with Studio Gonzo for releasing its product in the U.S. - and it's telling that the above link extensively mentions streaming video and barely mentions DVDs. Japanese studios are probably going to be cutting more of these deals with American companies in the future, which will definitely serve to shore up the future of some of these stateside outfits. Funimation is also doing the right thing by extensively positioning itself as an online content provider, unlike some of its competitors, who may find themselves playing catch-up in the future.

Video Games

Sony says it's planning a big announcement for tomorrow, and rumors are flying the PS3 price cut may finally become a reality. If that's what it truly is, than it's been a long time coming, and it's the surest guarantee that they'll stay competitive in the industry as a whole. Sony has affirmed its commitment to gaming recently, so the price cut is a logical conclusion. (The other possiblity is a major overhaul of the PSP - our dark horse candidate for the content of the annoucement is the long-speculated-on PSP Phone, or some other major enhancement). 

Electronic Arts is serious about building its new Dante's Inferno game into a multimedia franchise. The company has commissioned an animated DVD that will be released at the same time as the game itself. Synergy is always the way to go in marketing a product nowadays, so Electronic Arts is on the right track with this one - and we all know that they're kind of in need of a new hit right now.

Are Video Games The New Literature? A British newspaper poses the question, pondering if Charles Dickens would be writing cut scenes for gaming if he were around today. We've often put forth the idea around here that geeks are the new literati, and The Guardian's article seems to bear that idea out. Today's games are very often well-written, compelling stories, and it's entirely possible that the person who may have sought a career in TV scriptwriting before might go for gaming instead. 

Technology

Skype, already a player in computer communications, has entered the phone software wars in a big way: they're launching an iPhone service tomorrow and a Blackberry one in May. The company already started targeting business. Smart move on Skype's part - the company originally started as a way for people to talk phone-style over desktop computers for no additional charge. With people increasingly moving away from desktops, this brings their service to the new, more mobile media and helps ensure their long-term future.

Netbooks continue to get more sophisticated: The next version of the EeePC will feature a DVD drive, which will probably tempt more people to get into the small-and-ultraportable technologyLack of removable media has been one of the few drawbacks of netbooks up until this point, so look for those other netbook manufacturers to do the same - and for these machines to increasingly penetrate the American mainstream. We may all have to think small when designing computing in the future.

Talks are continuing between Hulu and ABC to run Disney/ABC content on the NBC-owned streaming video network. Hulu is increasingly positioning itself as an alternative - or, rather, a supplement - to over-the-air television, and is even running ads featuring Family Guy creator Seth MacFarlane on Fox's "Animation Domination" programming block. They are probably the streaming media company with the best odds of breaking out and becoming part of the American mainstream (with their ambition, Hulu-only exclusive content is a strong possiblity), so if you want to get in on the ground floor of a company on its way up, this is it.

Media/Publishing

The Huffington Post is doing its part to give work to investigative journalists who may have been left high and dry by the newspaper downturn: The political blog is bankrolling a venture in which journalists will be paid to investigate the economy. Other news outlets will then be able to run the piece after it appears on the post. What's interesting is this seems to be a move toward turning this blog into a true cyberpaper, and this may be the direction where journalism in general is going - toward political blogs with paid content. (AOL, by the way, is going a similar route, hiring sports journalists who lost their jobs to the industry collapse for its FanHouse site).

Why Hollywood's business model has to change: It's not just publishing which is finding itself stumbling in the age of new media. The traditional Hollywood distribution model is in trouble because of declining revenues from TV advertising and DVD sales thanks to Internet downloads - even Steven Spielberg is having trouble getting funding for his next round of movies. Like publishing, entertainment is going to have to learn to adopt to new methods of media if it is to survive - Hulu, mentioned above, may be one key to long-term success, if it becomes either a fully ad-supported or ad-free-by-subscription servce. But if you go into this industry expecting things to be as they were even five years ago, don't.

- Bonnie

March 29, 2009

Week in Review, 3/29/2009

The word for the week was competition. There were battles raging on several new media fronts, with everyone trying to be at the forefront of "the next big thing" – in at least one case, before the technology was even launched.


I speak, of course, of OnLive, the video gaming system that started creating a hubub as soon as it was announced. OnLine claims to have developed a video compression system that will allow gamers to play across a network without downloading the games. Almost instantly, there was at least one industry expert crying that the sky was falling and OnLive would spell the end of traditional boxed-game retailing. Of course, it remains to be seen if the system is actually going to work – but that hasn't stopped at least one potential competitior springing up, from Acclaim.

The other big battleground was E-books, where Google's Kindle, at the risk of making an incredibly bad pun, has really started a fire. Samsung threw its hat in the ring with the Papyrus, a system it says will be less expensive than the Kindle and Sony's reader, while Barnes and Noble announced its Fictionwise unit will be handling an E-book reader for Blackberry. This has the potential to be a get-rich-quick arena full of bandwagon-jumpers, a fractured market with different publishers having exclusive deals with different readers, so tread carefully if you plan to enter this field.

Gaming continued to be a hugely profitable area – we found out that the PC games market was worth $11 billion this past year. The MMO market will be worth $2 billion by 2013, and the virtual goods sold within them are extremely profitable on their own. Nintendo's Wii passed the 50 million sold milestone.

As for streaming video, a couple of companies that have been rather down on their luck lately looked to this new technology to turn their fortunes around – Blockbuster struck a deal with TiVo to put streaming content on the DVR's boxes and Sony's Playstation 3 may be joining hands with Netflix. Hulu, meanwhile, entered into a partnership with Disney and gained an astonishing 10 million viewers in one month, putting them at the forefront of the "throw your cable box out and watch TV on your computer" movement.

At least one traditional TV network seems to be adapting to this new media world, too – CBS's coverage of March Madness basketball turned out to be a big hit on computers (no statistics were available for the iPhone stream of the games).

The rush to do everything online was keenly felt in the anime publishing industry, with Anime Insider closing its doors. Given how much of anime fandom – both the content itself and fan discussion – is now in cyberspace, it was no surprise at all.

Perhaps the best news of the week for job-hunting geeks this week may have been that their services may be extremely in demand – creativity is increasingly valued in U.S. marketplaces. Furthermore, 85% of employers who value creativity say they have difficulty finding cretive people to work for them. So if you've been honing your talents on your fan projects, they may be about to pay off greater than you imagined.

March 28, 2009

Where the Wars Are?

Just for speculation, after seeing more and more "battlegrounds" in the technology and geekosphere areas, heres where I see major "battle lines" being drawn.

  • Alternate Accesses (DLC, SaaS, online game delivery, etc.)
  • Comics/Anime adaptions into films.
  • Cloud Computing
  • E-Books
  • Mobile Technologies
  • MMOs/MMORPGS (even though there's probably enough audience, but still
  • Videogame Consoles
  • Video Online

I'm not counting Social Media as that is going to become a "function" as much as an "application" to people.

Anyone think of any other areas where we've got geekonomic smackdown?

- Steve

Links of the Day 3/28/2009

Economics/Geekonomics/Freakonomics
A little more thought on the 'Cult of Finance" and similar ideas.  More worth reading for the links and references, but the basic idea is one I agree with.  Markets, financial professionals, etc. were literally regarded with cultlike adoration.  The 'rational decisions' made under such conditions were not rational.

Comics
Marvel looking for writers for b-list characters.  Not the best deal, but for the lucky few it may be a break.

Social Media
A look at how two game companies are using social media.  Short, but interesting - and a good example of how social media can be leveraged by non-social media companies (and if you're in gaming, some good examples).    Frankly social media will soon be everywhere, so studying business cases like this is a good idea to see ways to leverage it where you work.


Technology
An Open Cloud Computing Manifesto is causing some controversy despite it not being out and coming from a relatively unknown source.  What this really tells me is that Cloud Computing is big enough to A) get manifestos that B) get people up in arms.  Of course let us be honest - cloud computing is half buzzword, it's just leveraging a bunch of distributed technologies under a name and philosophy.  But it is big, and you will need to keep up on it in the Geekonomy, so you might as well start - because buzzwordy as it is, it is also about a lot of technology in use and that is evolving.

A massive computer spy system steals documents.  If you're in IT, you should know this.  If not, you do now.  Also this is the kind of thing any IT professional or Geekonomic professional should use to scare the utter hell out of people that don't appreciate good security.


Video Games
The Hello Kitty MMORPG will come to the states.  More MMOs for non-hardcore people.  I'm becoming of the mind that MMOs will be in a way like social media (in a way aren't they social media?), in that they will be widespread and a lot of people will use them.  In this case there's room for many niche markets as well, so I can see a lot of room to fill.  As an example, why not have a mystery MMO for mystery buffs, etc.?

Sony is creating a matching-fund development fund.  This is for indie developers and will focus on PSN.  Doesn't necessarily help with those bizarre download charges, but may offset them.  Sony has made noise about doing more unusual stuff before.  I'm pretty sure this extends their "power through" strategy with more "throw everything against the wall" strategy.  Still for you developers, a good opportunity perhaps.

- Steve

March 27, 2009

Heads Up: 2 Bee Games

I wanted to make sure these guys got a separate post: 2 Bee Games.

2 Bee is doing an indy game competition - which a shot at being published.  Now that's pretty simple,  but what impressed me was the people.  The people I talked to behind it were thoughtful and open to evolving the idea, perhaps even trying multiple contests, or adding new methods of collaboration and voting.

So, it's a simple idea with some smart people behind it.  Why not check it out and give it a go - or see who you can collaborate with . . .

- Steve

First Time at GDC

So I had one day at GDC (my job is rather busy so it was all I could spare) and I wanted to give you my general impressions and share some insights.

Continue reading "First Time at GDC" »