Sweden’s Got Twitter

Did you hear Sweden has a Twitter account?  No, it's not the work of a very dedicated Hetalia fan.  The country itself has its own twitter account.  The Swedish government has launched a project called "Curators of Sweden," run by its ministry of tourism, in order to show what Sweden is really all about. 

So who is doing all the tweeting?  That's the best part: tweets will be tweeted by a Swedish citizen for one week.  When that person's week is up, they will hand it off to… another Swedish citizen.  The idea is that no one person can represent an entire nation, so they're taking turns to create a culminating voice.  This voice just happens to tweet.  I must say, it is quite refreshing to see a "national brand" project actually being handed over to the nation's people.

Hmm… a country being represented by its people?  That's an idea that could catch on.

-Tamara Hecht