What are your thoughts on Klout scores?
Tamara: Just going by the fact that most people either find it dubious or have no idea what it is, it’s useless. It doesn’t reputably convey the information it was designed to communicate.
Serdar: The other week, on a complete whim, I said yes to a Klout invite. I now find myself with a score of 40-something as an influencer in “Literature”. I don’t know whether to find that funny or dismal. Maybe both.
I’ll make the best of it while it lasts, but at the same time, I put absolutely no stock in it.
Ewen: I had heard the name here and there but knew nothing about it. I took a look and… so it gives you a number from 1 to 100 based on some vague evaluation of your social media stuff? I got a 38, and I have no frame of reference for whether that’s good or bad or what. I’ve been known to jump on social media bandwagons from time to time, but I’m just not seeing the purpose that Klout serves. You get a number and… what then?
Bonnie: The fact that it smacks uncomfortably of high school popularity contests aside, I can’t see how Klout can be a hundred percent accurate. Yes, it measures your “influence” – but influence over whom? And what kind of influence? A teenager tweeting viral videos to his friends, which then get retweeted, is going to have the same Klout score as a marketing manager for a food company tweeting about their latest products. I think it ultimately falls under the heading of “Cool idea in theory, doesn’t work in practice.”