This makes sense to me. Google has assorted travel-related things (well, maps), it consolidates ratings, and of course having Frommers involved gives them more advertising opportunities. Also it keeps them out of other people’s hands (perhaps, Yahoo).
This has made me think about Yahoo’s future with advertising, since that’s well, their big thing.
Really there’s a point where people get tired of advertising. But advertising that can be so integrated into information isn’t advertising. Google is innovative.
So I wonder if Google at some point, in a viable area (say, travel) is going to really get experimental with advertising. Offer so much the advertising is invisible, integrated, helpful. Frommers would be a great addition to any travel site, but also, amusingly, a way to further blur the lines . . .
Also theorizing what jobs other future integrations could bring.
Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at http://www.stevensavage.com/.