Links of the Day, April 24, 2009
Video Games
You may want to hold off on starting that game company for a year or so - startup venture capital for gaming is running dry in the wake of the recession, according to Games Investor Consulting director Nick Gibson. It's easy to fall into the mindset that gaming is recession-proof, especially in light of the continued success of firms such as Activision/Blizzard, Nintendo and Microsoft (the Xbox is strong despite an overall drop in company profits, its first ever year-over-year drop), but the reality is that getting started there is as difficult as any other industry nowadays. Perhaps it's best to do some time at an established gaming company first, get that big name on your resume, wait out the recession and then make your move.
Nintendo and the Death of Hardcore Gaming: Chris Jager from GoodGearGuide is questioning whether the Wii-sparked rise in casual gaming,which is being increasingly adopted by other platforms, is going to lead to a decline in more traditional gaming. Personally, I think he's taking things a step too far. It's true that casual gaming is booming, expanding, and something you definitely should think about pursuing if you'e a game developer, but the industry isn't going to neglect its roots, either. Despite the flop of the DS version, Grand Theft Auto is massively profitable, as are God of War, Resident Evil, Final Fantasy, etc. - plus, the hardcore audience is incredibly brand-loyal. Once they find a franchise they like, they stick with it, and the game companies know this. So casual and hardcore gaming can definitely coexist, and will continue to do so for a long time.
Social Media
The Newcomer's Guide to Social Networking: A reality check for the mindset that social media is automatically a one-size-fits-all road to riches and glory for any type of business. You have to evaluate whether your business is a good fit for this medium to begn with, and then evaluate what type works best for you. Definitely worth reading for anyone who wants to use this for both business contacts and general networking.
Economics/Geekonomics
New home sales show signs of revival: It's a small improvement to be sure - as in, "well, they dropped, but not as much as was predicted." But it's a sign in the right direction to be sure, and any symptom that the economy might be recovering ahead of schedule is welcome.
Technology
Microsoft, it seems, still wants to partner with Yahoo, so the saga that began with the failed takeover bid most definitely is not over. Yahoo, which is still looking for a new direction under its CEO and in a post-Google landscape, needs Microsoft right now, so the face that the software giant is still interested is a very good sign for Yahoo and its employees.
Apple has passed its one billion iPhone app download, but Mashable notes it's just one of several tech arenas that are currently booming - for instance, Facebook hit 200 million members eight months after hitting 100 million, Twitter passed a billion tweets in November and YouTube now has 100 million users a month. This pretty much shows you the leaders in most of the hot industries of the moment - streaming video, social media, smartphones - and points out that they're all growing at an astonishing speed. Consider this a guideline to the tech careers of the future.
Geocities, the old build-your-own-Web-page system which had its heyday in the late 90s, has been officially shut down by Yahoo. This is a definite symptom of a shift in the online world, with the old personal Web page replaced by the Facebook page, the blog and the Tweet. Will personal pages come back? Maybe as a boutique item, a "gallery" of sorts for writers, artists, etc. who already have a following on group sites like DeviantArt and Fanfiction.net (they also make good online resumes, by the way!) But for the most part, we live in a social media world, and Yahoo knows this.
Joost reportedly may be for sale, with Time Warner a potential suitor. Note we have another traditional media giant looking to throw their hat in the streaming media ring - NBC is part-owner of Hulu. The future of television is definitely going online, and just as writers/journalists have to keep in mind that they need to know HTML in a Web-news world, people involved in any kind of video production will have to think in terms of computers are well as television in the future.
Publishing
Add Us Weekly to the list of magazines establishing a stronger presence online - and they're doing it via Facebook. The gossip mag's new page features a Tweet stream, red carpet video clips and breaking news updates, and the magazine is reaping profits from it by selling its own "sponsorship" ads outside of the usual Facebook system. Good move on Us' part; Facebook is highly visible and a good fit for its audience, and the sponsorship opens up a new revenue stream. Expect other "casual reading" mags to go this route, so having a Facebook yourself might be a major plus if you want to apply there.
- Bonnie




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