| About | Blog | Bookstore | Library | Submit Story | Hire |
 News Feed
|
Maple Leaf Sports & Entertainment, owners of some of the best known and most valuable sports brands, is now owned by the two biggest communication companies in Canada. Rogers and Bell jointly acquired 80% of MLSE, announcing today their $1.3 billion deal. When asked about competition or conflict of interest in their partnership, they replied that Rogers and Bell had previously worked together (covering the Olympics).
We all know what sports advertising consists of, right? Beer and Viagra ads, wall to wall, with the occasional pitch for shaving cream and cars. Chest-thumping "macho" stuff, nothing with geek appeal to be seen anywhere.
Wrong. If the ads in the American and National League baseball playoffs were any indication, the King of Beers has given way to the Ring for Ears. Yes, our national pastime has become the latest staging ground for the cell phone wars - and the competition in the commercial breaks was much fiercer than that on the field.
Recent Comments